Originals

Our first capsule — the Do Less script, embroidered on a washed-blue cap and a pair of black-and-white tees. Three pieces, made well.

Words to Live By

For the Few

The idea

I'm Per, and I'm a bit obsessed with optimizing my days — getting the work done smarter so there's more time left for everything else. For me that means more time outdoors; for you it might be something else entirely, and that's the whole point. Do Less is the wardrobe version of working smart: a few good pieces, no decisions, so you can stop overthinking what to wear and go live the life you actually want.

— Per, founder

  • Buy once

    Fewer, better things. One piece you keep for years beats ten you toss by spring.

  • Effortless on purpose

    No fuss fabrics, no decisions to make. Reach in, throw it on, get out the door.

  • Zero hassle

    Fast shipping, free 30-day returns. Sorting it out should take seconds, not an afternoon.